Consult, Partnerships, Commerce and Publisher Services
Recognized by the Canadian government for our scientific research and experimental development advancing aggregation and curation technology and one of the world's most promising startups as selected by Web Summit for their beta track. Culturalite Media aims to make our curation technology available to all Publishers around the world.
Our team has deep media expertise, a passion for cultural content and the technology to bring your content ideas to digital life, including customizations utilizing our technology. Start innovating your digital content, commerce, data and social strategies with the Culturalite Curation Platform System to maximize your global audience and revenue potential. Contact us at firstname.lastname@example.org
The Cultivator is the major automated component of Culturalite’s curation technology. It blends content sources from hundreds of relevant feeds and extracts meaningful information from the referenced content. Specifically, it analyses the content structure and extracts the main content’s title, text body, and key images, using heuristics which have been designed and developed and customized for individual sources.
In addition to human curation done by invitation-only and in-house Curators. Culturalite researched and developed automated machine ranking of content based on interactions of human and Cultivator curated content. There has been prior work done in this field which has been applied by SlashDot, Digg, Reddit, and Hacker News. Each of the algorithms previously employed were analyzed and several were implemented in trials. Finally we were able to create a new specialized RankingComponent which had better human-evaluated results than any single prior implementation. It combined the ‘Wilson Score Interval’ used by Reddit, (but with non-monotomically-increasing time variance) and blended in additional factors including commenting, curation source, and image quality. Due to the global reach of Culturalite, the time element was also quantized to neutralize low ranking of articles which are posted during sleep times of different time-zones.
Link Cultivator is a real-time, interactive content extraction service which powers the Culturalite (Curate Link +) feature. It applies all the heuristics and algorithms of Cultivator on any page submitted by URL or using the Culturalite It! button, for any web content the user happens to be reading anywhere on the Internet. After the Cultivator rules are applied to the source, the user is given further interactive editing control of the title, body text, and selection of detected images or explicit addition from any other source.
The initial design and development of Culturalite was viewed as a specialized Content Management System (CMS). Many open-source CMS projects exists which provide much of the administration of documents. After reviewing available solutions, Drupal was chosen as a base from which to build out Culturalite. As the aesthetic design was being delivered and implemented, it became more and more apparent that the customization work of doing things differently—since Culturalite is specifically intended not to look or feel like stock content platforms—was an ever growing cost.
Of the alternative approaches, the most promising was using an application framework which provides the core functionality of a CMS without specific and limited look and feel. The Yii Framework was selected over all others as it took the best parts from earlier works such as Django (python) and Ruby on Rails (ruby) while being designed with performance and scalability from the outset.
In addition to the technical process of producing a complex, scalable, high-performance platform, there is another orthogonal aspect: understanding human behavior. Using hard data from actual behavior, rather than subjective perceptions, which can often deviate from the true course of actions. This is known as Validated Learning and is critical to successful Agile Development in an emerging field as is Web 3.0 Curated Content.