Who are the experts, influencers and celebrities that you can invite as your Curators who would benefit from your audience and that your audience would benefit from their curations. Identify them, ask for suggestions and referrals from your employees and networks.
Invite your customers and audience to share their passion with each other, adding incredible new insights and ideas that creates a new dimension to their relationship with your brand.
Let your networks know about your amazing new Curators and share their curated content for the benefit of as many people in your network and theirs.
Whether it's a new feature or an experience unique to your brand, be creative with your Curators to always improve the experience.
Consider exciting and unique contests, rewards and recognition opportunities that adds value to your customers and audience.